Effective use of energy in business

Putting your energy in the right direction. Trust that you will discover where things aren’t working the longer you work at them. Don’t stop.

Some things suffer from a fatal design flaw. They miss one key ingredient and then the whole thing breaks.

Work out who is most important in the equation, is it customers or you, executives or a market. Do you want to raise money our sell a product to users? Then, what is most important to them, is it’s price,  user experience. Typically it is a wild combination of many types of things. So with your idea, bust it out the best you can and aim for the market you need, everyone else will follow when they understand…

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